With the diversification of people's consumption demand, modern aluminum veneer manufacturers and enterprises not only meet the basic use, product design style pays more attention to the combination of practicality and aesthetics, into personality, nature and human care and other elements. From the perspective of the trend of the industry, it can be predicted that the four corporate strategies of "brand operation, product design, marketing and service level" constitute the key factors for modern aluminum veneer manufacturers to win the market.

I. Brand operation strategy

At present, consumers have a more and more strong concept of brand, because a good brand will bring good service, modern as a market attention is not high but must household products, it will inevitably appear a lot of unexpected situations. Therefore, as a customer, he is willing to spend 15%~20% more than usual price to buy brand products. And a considerable part of consumers through a variety of media communication effects to understand the popularity of modern brands and enterprise strength. As another purpose for shopping malls to create brand benefits, they can set up franchise stores nationwide and expand their business scope to further enhance their brand awareness.

Ii. Service strategy

Service is a critical factor in facilitating terminal achievement. Now some customers reflect that "why I choose a good brand of products, is to spend money to buy a service" when the customer shopping assistant's attitude, as well as the assistant's understanding of their own products are the first principles for customers to choose products. As a modern product because it exists too much humanized things, such as material, specification and even a very small hardware fittings should seek the consent of the customer, not only the customer, along with the modern guide to purchase and design will feel the whole operation is very cumbersome. Good service can better highlight the brand image. At present, the service level of domestic enterprises is uneven. Advocate the concept of "continuous improvement, create customer satisfaction products", let every customer enjoy five-star service with the spirit of professionalism and dedication, to ensure that customers have no worries in the whole process of customization.

3. Product innovation strategy

In recent years, as people's demand for products is becoming more and more "functional" and "personalized", and intelligence is always the direction people pursue. Therefore, intelligent design will become the mainstream direction in the future. On the basis of practicality and beauty, intelligent design combines the orientation of marketing, so that users can really feel comfortable and convenient. I think in the future this kind of modern will promote sales and market competition.

Iv. Marketing strategy

As a large and medium-sized enterprises, their business channels are not only the domestic market, the foreign market should also pay attention to. They may be able to order modern products in China at a lower price than the pricier salaries abroad. While the quality of foreign modern products is slightly higher than the domestic market, but the corresponding price can also be improved. So as long as we do a good job in the quality of their products, the future foreign demand will be more and more.